Develop a new brand concept and packaging design for an audience of 18-25 year old non-drinkers.
In response to the rising health trend with 18-25 year olds reducing their alcohol content, I aimed to create an alcohol-free gin for intimate social occasions and compete within the growing craft gin sector.
A product based on the Danish word ‘Hygge’, creating a warm atmosphere and enjoying the good things in life with good people, and the Swedish word ‘Lagom’ meaning not too much, not too little, just right.
A brand that took it’s inspiration from the craft gin sector and Scandinavian design. The brand name ‘Møns Klint’ refers to a 6 km stretch of chalk cliffs along the eastern coast of the Danish island of Møn. Møn is a UNESCO biosphere and has a variety of different landscapes in which wild botanicals such as juniper trees grow. This is where the ingredients would be handpicked and distilled.The design is based on geometric shapes and a limited colour palette to support the brand’s philosophy; simple and sustainable.